Tired of handling work pressure? MarketXP is here to make all your work automatic
At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Though it's not the easiest marketing initiative to execute on, marketing automation is certainly not impossible. Imagine you're trying to grow a plant. First you need fertile soil ripe for the growth of your plant. Next you need seeds themselves to care for, and last you need water and light in order to nurture those seeds into a lush, blooming plant. It's not foolproof, but it's not impossible. In our story, effective marketing automation looks just like nurturing this plant does. At the end of the day, we hope we've nurtured our leads (the seedlings) well enough to produce actual paying customers (a lush, full-grown plant.)
However, the term “marketing automation” has become a buzz-word, where marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation. This misconception leaves many marketers with sophisticated tools to automate the middle of their funnel, but no solution to generating new leads to nurture in the first place.
The consequence is that marketers begin buying lists of email addresses to nurture instead of generating inbound leads. While it seems like a quick fix, it's not a long-term solution, nor does it create the fertile ground for a healthier, longer relationship with your future customers. In our plant analogy, it's sort of like using artificial chemicals or enhancers to make your plant grow faster. Sure, it seems like a good, quick fix--but it doesn't set you up for future, long-term success. While it's definitely the easier route, it doesn't set you up for long term success.
What Our Clients Are Saying
“In our case, there was no business without the site! MarketXp was the only company that within the first meeting made me feel very confident and comfortable that they understood and could produce what we envisioned. It’s been a terrific experience working with them. I have never had to ask twice for answers and when delivered, they always made sense! The finished product is far superior than I imagined!”
Valerie Ciarlo | Private Dining Concierge
"The MarketXp team is knowledgeable, attentive, & exceedingly helpful. They have made it an incredibly smooth process from the beginning design stages to the launch of our new site, which is cleaner, has a more attractive design and improved navigation. MarketXp also consults with us on social media and e-mail marketing. Their team has been an integral part of our marketing and communications success and we appreciate all they have done for us over the years!"
KATE GEDNEY | DOUBLE H RANCH