These are the services every Web designer should offer.
Graphic Design. The proper designer knows that your website should look appealing, but also needs to be laid out in a way that improves customer trust and user experience.
Custom Programming. Whether this is integrating design elements you would like, or the ability to make your back-end ecommerce function in a way that saves you time, your design firm should be able to provide customization.
Responsive Design. This is the term of the year, and it means a website that reacts to how it’s being viewed – whether on a cell phone, tablet, or computer screen. A mobile-friendly website is no longer an optional service. A web design firm must be prepared to launch your website with responsive capability.
On-Site Search Engine Optimization. This is no longer a service that can be separated from web design. Your website designer should have a basic understanding of the website structure and coding factors that influence your visibility on search engines.
If you are running a large ecommerce or business-to-business website, you may require services beyond the basics above. Instead, you may opt for a Digital Marketing service that can continue to keep your website active by marketing your company online and offline.